— MEET DESIGNERS —

JENNIFER SMITH,  DESIGNER

Custom Curtains   |   Roman Shades   |   Woven Woods   |   Blinds   |   Shutters   |   Upholstery   |   Home Remodeling

Award-winning specialist Jennifer Smith — Middle Tennessee’s most versatile window fashion professional with 17 years experience providing window coverings and a wide variety of design services. Clients love Jennifer’s creative design solutions with blends of custom soft fashions, complementing blind and shade selections, and her remodeling services.

Jennifer has received the Best of Houzz Service Award multiple years and her work has been featured in Franklin Lifestyle and Nashville Home and Garden magazines as well as the Parade of Homes in Franklin, College Grove and Nolensville.

Jennifer has a vast portfolio of clients. She has completed design projects for Fortune 500 executives, some of the country’s most talented music and athletic industry professionals and hundreds of families to meet their home design and decor needs.  Jennifer’s expertise and attention to detail has helped clients renting one-bedroom apartments and owners of multimillion-dollar estates. Her work has transformed area homes, schools, and office suites across the region.

Jennifer saves her clients time by assisting them every step of the way, from initial selection to final installation, she is there every step of the way. She saves her client’s money by using her vast fabric and design expertise that she gained in her highly successful career as an international product developer in the fashion industry to create the right solution for your home. Jennifer saves her client’s stress along the way by providing communication, problem solving and time management during the design process and installation.

In addition, she partners with some of the region’s leading interior designers, providing them with window fashion products and services for their clients.

Her clients benefit from the communication, problem solving, time management, fabric expertise and other skills she gained during her highly successful career as an international product developer in the fashion industry.

Her company, JLS Designs, is backed by an international network of vendors and suppliers and she is a certified trained dealer for many of them. Her most recent certification is in the motorization of window coverings and drapery rods.

Jennifer is an active member of the Window Coverings Association of America, Williamson County Business Chamber (Williamson Inc), Professional Drapery Workrooms in Middle Tennessee, Drapery and Design Network, and America’s Window Covering Buying Network. She also has a monthly design column featured on the online daily news resource for all things stylish in your life, Style Home Page.

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“Jennifer Smith is creative, talented and prompt. We have been thrilled with all the work she has done for us. The quality of her window coverings is outstanding. It has been a joy and a pleasure to work with Jennifer. I would recommend JLS Designs in a heartbeat!”

Ellen Adams – Franklin, TN

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Gwenn Koehler

DESIGN ASSISTANT

Gwenn brings her creative talents to the JLS Design team assisting with designs and invaluable on our large scale installs.

At a young age, Gwenn recognized that style plays an important role in making a house a home, as she watched her parents meticulously choose color coordinated furniture, artwork and accessories for their new residence. The lesson she took from their example is that style, color and design are silent communicators. Combined, they are our personal visual art that create a story, bring balance, and give a glimpse into the world we invite others into.

Gwenn’s love for interiors, organization and personal styling began over 30 years ago when she was a Personal Shopper with For Your Image at Dayton’s in Minneapolis Minnesota. She has since held numerous sales and management positions ranging from national retailers and custom closet design to a small men’s boutiques specializing in custom shirts and suiting. She has a true passion for cultivating style, room by room. Her ultimate goal is to ensure all her clients see the value in the investment of consulting. By listening to clients wants and needs, she always takes budget into consideration and together they cultivate spaces that bring joy, function and effortless expression of who they are. She has a great sense for pairing items clients already own with supplemental pieces to create a personal space.

Gwenn’s motto is “The best homes evolve over time, layered with the things we love, designed for the way we live.”

In her spare time, Gwenn enjoys traveling with her husband John and spending time with family, especially being “Nana” to her grandson and twin granddaughters.

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